The Challenge Xenia Kachur and Luke Starbuck had a bold idea: to explore how brain inflammation affects mental health and what people can do about it. They wanted to translate their research and expertise into a format that could reach people far beyond the lab or clinic. But like many experts, they knew that publishing an impactful book is about more than writing — it’s about turning deep expertise into a message that resonates.
The Scribe Solution With Scribe’s guidance, Xenia and Luke shaped their knowledge into Mindfire: The Surprising Science of How Brain Inflammation Impacts Mental Health, and What You Can Do About It. The book combined cutting-edge science with practical insights, making a complex topic accessible to a wide audience.
The Results When Mindfire launched, it quickly became a bestseller. The book didn’t just sell copies — it established Xenia and Luke as thought leaders in neuroscience, mental health, and wellness. Their authority grew, leading to podcast invitations, media features, and professional partnerships.
One year later, the ripple effect continues. This fall, Xenia will step onto the TEDx stage to share her story and insights with a global audience. The book opened the door — and TEDx was the next step through it.
The Ripple Effect of Publishing a Book