Writing, Publishing & Book Marketing Insights
Expert insights from 2,000+ published authors. Strategies and stories to help you write, publish, and market your nonfiction book.
BookTok and the Business of Reading
BookTok and the Business of Reading Every generation reinvents reading. Sometimes it’s a format shift: the printing press, the e-reader, the audiobook. Other times it’s something stranger: a cultural ...
The North Star of Every Great Book
A Creative Framework for Authors Who Want Their Work to Matter When people talk about writing a book, they usually talk about the mechanics: word ...
How Small-Circle Writing Leads to Big-Circle Reach
When they sit down and attack the blank page, most writers imagine an arena. The lights go up, thousands of readers stare back, and the blinking ...
Slow Virality Beats Flash Virality
If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end. —Tom Seaver
What Is Book Positioning (And Why Does It Matter)?
Positioning is the most crucial part of both writing and marketing your book. If you put in the work to properly position your book now, you will ...
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